RELATED NEWS AND ARTICLES
Summary of Ragatz Fractional Interest Conference
Even as we experience a downturn in real estate investment and purchase, it was believed and expressed by all that the fractional industry will be the first to emerge from this economic crisis and that the most intense activity is in the area of whole ownership looking to fractionalize as an alternative.
In an article posted by Piers Brown on Fractional Life called "Report on Ragatz Fractional Interest Conference" it goes on to summarize the fractional conference held in San Francisco March 9-11th 2009. For those that were unable to attend, this article did a great job in summarizing the current fractional ownership market.
There were a few items that stood out in the article that go along E3's philosophy and marketing and sales strategy.
"Price was obviously a hot topic with the message being that one must offer a greater range of services and amenities to members but without increasing prices/dues. That means clubs reviewing what facilities members actually use and tailoring services accordingly."
"But fractionals are all about service- as RJ Gallagher of R.J. Gallagher & Associates, Inc. explained "(fractional) is about selling the lifestyle experience so do not cut services just to lower costs as the experience is the service." On a related note there was a great deal of talk on the increasing proliferation of exchange programmes- up to 66% of all shared-ownership scheme offer such a service, up 6% on 2007 and continuing on that upward trend for 2009."
This emphasis on the service component goes hand-in-hand with how E3Solutions proposes to position the product to potential prospects and owners.
E3Solutions believes to be successful in selling any fractional product today requires the prospect to be driven to the destination, allowing them to "experience" both the product and the services promise firsthand. Real estate no longer can be sold site unseen or even based on a brief tour at the property. It must be based on the customer being at the destination and the property to feel and experience the product available to them.
