MAKING FRACTIONAL MAINSTREAM
A New Fractional Product
There are fundamental changes that are required in today's marketplace for a fractional program to be successful. The product and pricing structures must be adjusted to introduce more mainstream product choices at affordable price points for consumers.
E3Solutions subscribes to a back-to-basics, traditional fractional ownership product structure model, which is simply 4-12 select parties sharing cost and usage of a home that they return to every visit. Their pictures and linens are placed before they arrive. The owner's golf clubs and fishing or scuba equipment are stored at their home.
This is a true second home ownership model that includes full concierge service and a custom designed use plan that allows the owners the flexibility to enjoy their home when they want. We do not subscribe to "cookie cutter" calendar or floating use plans.
This product is a deeded real estate asset that provides liquidity just like whole ownership. Adding an exchange benefit further enhances the product's value. This simple, traditional product structure can be utilized for all product types at all price points.
This simple, sensible traditional fractional product can be applied to all product types at all price points. No longer is it required that fractional remain solely a high end luxury product. This can only be accomplished with E3Solutions' pricing strategy system coupled with our efficient sales and marketing strategies which fully leverage the technology and the internet. This combination of traditional product and cost effective sales and marketing methods mean competitive, sensible pricing and an unparalleled value proposition appealing to both upscale and mainstream consumers.
