A NEW APPROACH TO MARKETING
The Marketing Objectives have changed
Generating leads alone is no longer sufficient. Marketing campaigns must now generate qualified prospects to the destination and the development.
Traditional marketing channels and campaigns have become obsolete and overly expensive.
The only sustainable, scalable and fully trackable customer acquisition model is one that is based on online marketing campaigns.
E3Solutions offers e-commerce and e-marketing expertise in house.
Fractional deeded ownership is best sold based on a customer's experience. To be successful in selling any fractional product today requires the prospect to be driven to the destination, allowing them to "experience" both the product and the services promise firsthand. Real estate no longer can be sold site unseen or even based on a brief tour at the property. It must be based on the customer being at the destination and the property to feel and experience the product available to them.
This paradigm dictates that the whole marketing strategy has to be geared towards driving the prospects to the destination and the property.
Every marketing dollar must be spent in order to generate a steady pipeline of prospects to the development and for the in-house sales team. This can only be accomplished via strategic rental product design and positioning based purely on eMarketing.
In today's market place, every marketing dollar has to be accounted for and fully trackable to maximize the return on the investment.
E3Solutions' online marketing campaigns can get any project distributed globally utilizing online booking engines, vacation wholesalers, and direct online vacation marketing campaigns. It does not matter if there is built inventory available for sales or if the project is just beginning. An experience package can be developed for any development to drive people to the destination as well as qualify them for the product in question. E3Solutions’ eCommerce campaigns can provide qualified prospects to both the destination and the development.
