THE FUTURE OF FRACTIONAL OWNERSHIP IS EVOLVING
Fractional Ownership Paradigm Shift
Fractional ownership has been the fastest growing segment of the second and vacation home industry for the past few years. Even as the growth has slowed down due to current economic crisis, demand is still growing for alternative ownership products with sound value propositions. In order to meet this growing demand, there are some fundamental changes that are necessary for today’s fractional or mixed use development to be successful.
Read MoreChanging the Perception of Fractionals
The current economic conditions are changing the landscape for fractional and second home owners. There are fundamental changes that are required for a fractional or mixed use development to be successful. The product and the pricing structure must be altered to better meet today’s market conditions. More mainstream product choices at affordable price points are needed. Today's cost conscious consumer is seeking alternatives with better value propositions.
Read MoreGenerating leads alone is not enough
The objectives for fractional marketing have changed. Generating leads alone is no longer sufficient. Marketing campaigns must now generate qualified prospects to the destination and the development. Traditional fractional marketing channels have become obsolete and overly expensive. The only sustainable, scalable and fully trackable customer acquisition model is one based on online marketing campaigns
Read MoreA concierge-based sales approach
In order to build a fully scalable and efficient sales operation, a technology platform connecting marketing to sales is imperative. E3 has custom developed a technology platform that tracks the leads through the full selling cycle from marketing source to sales activities. This technology solution also provides sales management with customized tools for sales agent guidance and performance management.
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